TPC Growth

LIBERATING AGENCIES FROM THE RFP

LIBERATING AGENCIES FROM THE RFP

LIBERATING AGENCIES FROM THE RFPLIBERATING AGENCIES FROM THE RFP
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Origins

Solve, Don't Sell

CEO and Founder J. Mark Riggs is a 20-plus-year agency veteran of independent mid-sized agencies to large, publicly-held agencies. In his career, on six different occasions, Mark has grown small to moderately-sized accounts into multi-million-dollar accounts and is applying those best practices and key-learnings to assist agencies grow their accounts, and ultimately their agencies with a different point-of-view. 


From public relations, to advertising, to B2B companies with an account management structure, the principles are the same: Align the tools in your toolbox to the opportunity by solving client problems, not selling them on things they do not need.


A fortuitous bounce with a publicly-traded holding company led to supporting a global agency, applying the approach and uncovering $900K in organic new business in one quarter … and TPC Growth was born. 


Now, from small agencies, to global organizations, Mark and his team are helping agencies realize the power of Organic Growth and applying their proprietary "Organized Giving" Approach to help agencies realize their potential and maximize their earnings.  

Leadership Team

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J. Mark Riggs - CEO

Britt Carter - President

Britt Carter - President

Public Relations Agencies

Agency Profitability

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Britt Carter - President

Britt Carter - President

Britt Carter - President

Agency Planning & Positioning

Account Growth

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Ruth E. Winig

Ruth E. Winig

Ruth E. Winig

Advertising Agencies

Marketing to Women

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Alan Hart

Ruth E. Winig

Ruth E. Winig

B2B Consulting

Management Consulting

Bios

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J. Mark Riggs

Prior to launching The Pemberton Collective, Mark spent 20 years in the agency world having worked for IPG’s Mullen Lowe, an Ad Age A-List Agency, and Taylor, the Holmes Report’s Consumer Agency of the Decade, and French/West/Vaughan, the Southeast’s largest independent agency.


Mark has spent a career learning the art of integrated communication developing and executing award-winning consumer and business-to-business programs for brands and companies like Allstate, R.J. Reynolds, Honda, Ford, Kimberly-Clark, Polaris, Coke, Diageo, Wachovia and SunTrust Banks, the U.S. Navy, the Atlantic Coast Conference and ESPN.


Mark began career as a journalist for a daily newspaper in North Carolina learning resourcefulness and the value of filling a window of opportunity with concise communication. Mark began his post-journalism marketing career in the Olympic Movement learning the intricacies of planning and an attention to detail in the development of events as a lifestyle communication tool.


“Having been in this business for more than 20 years, with touch points in various communications disciplines, I consider myself a brand builder, first and foremost, applying interchangeable principles to go beyond the client’s objectives.”


A member of the Business Journal’s 40-Under-40 Business Leadership Hall of Fame, Mark won the first ever PR Week campaign award for a North Carolina-based agency. He has walked the plains of Kenya’s Masai Mara, the corridors of the Appalachian Trail, and found Tommy Lasorda sitting in his backseat. 


A native North Carolinian who has his BA from UNC-Wilmington and an MS from North Carolina State University.

Britt Carter

Britt Carter is an executive-level public relations and crisis counselor with more than 20 years of experience in brand-building, reputation management, and crisis communications, as well as building agencies from the ground up through positioning, branding and strategy. Britt's clients over the hears include Fortune 500 companies, major health systems, and many public and private colleges and universities. 


Britt launched Fleishman-Hillard's North Carolina offices, and served for 13 years as Senior Partner and General Manager. Britt managed teams around the world for reputation and crisis management, as well as brand building and story forecasting. He also developed a global social listening hub that serves offices and clients throughout the FH network. He is a certified crisis counselor and guest lectures on crisis communication and reputation management. 


With more than 20 years’ experience in branding, communication and crisis management, Britt has lead client teams through a variety of crises and threats to an organization’s reputation. These include employee/faculty misconduct, data breaches, NCAA violations, misappropriation of funds, various forms of organizational fraud, FBI investigations, and many others. 


Britt has developed a Reputation Vulnerability Assessment tool to help clients identify potential crises before they develop. Currently, Britt counsels a variety of clients, most of which are in higher education. 


Prior to joining FleishmanHillard, Britt was a partner in the firm of French/West/Vaughan, a lifestyle public relations company, from 1997-2003. There, he created the Food & Beverage and Healthcare practice groups. He also led the Risk Mitigation group and served clients across the agency. 


Britt began his communication career developing brand identities for pharmaceuticals, autos, and technology products and companies. He was on the team that developed the brand “Viagra” for Pfizer. 


Throughout his career, Britt has served hundreds of clients, including UNC Chapel Hill and the UNC System (Appalachian State, UNC Greensboro, North Carolina Central, etc.) Auburn University, The University of Kentucky and many other colleges and universities. He has also served Fortune 500 clients, including AT&T, General Motors, The Home Depot, Citi, and, very proudly, Krispy Kreme Doughnuts. 


Britt holds a bachelor’s degrees in Political Science and English from North Carolina State University. 

Ruth E. Winig

Ruth Winig is a result-driven, creative and strategic marketing executive with over 20 years advertising, marketing and PR experience in a wide range of categories including retail, finance, beauty, fashion, franchise and education.

 

Formally a junior celebrity publicist supporting stars such as Jennifer Lopez, Drew Barrymore and Jada Pinkett Smith and also a graphic designer, and creative manager for PR clients including Laura Mercier, Biore, Clint Eastwood’s Tehama Apparel Collection, and Clairol – she is no stranger to demanding clients, tight deadlines and creative requests that exceed the norm. 


“In today’s environment it’s not enough to know what’s working for clients, or what will work tomorrow - knowing is only part of the solution,” Ruth says. “The other parts are innovating, designing, creating and producing new strategies and tactics that generate greater customer advocacy, acquisition and retention which empowers leaders to keep advancing the ball forward for the brands they serve.”


Ruth is a seasoned new business leader and dynamic presenter with strong track record resulting in exceptional client acquisition and growth. Ruth has led the charge for a variety of organizations including P& G (Max Factor, Olay, Cover Girl and Reflect True Custom Beauty) Miller Brewing Company, TJ Maxx, Bissell Homecare Inc, Ryka, Abbott Pharmaceutical, Sun Trust, Kumon North America, Leap Frog and The American Heart Association. 

Alan Hart

Alan Hart is a and marketing thought leader with experience serving on nine companies’ executive teams, unleashing growth potential and transforming organizations. He served industries as varied as consumer products/services, technology, telecommunications, life sciences, healthcare, packaging, chemicals, media, travel, education, and financial services. His expertise in brand strategy, innovation, marketing effectiveness, and future trends across consumer/B2B industries informs all his work. 


Most recently, Alan was Head of Brand Strategy at McKinney, a full service national creative agency, Alan was an strategic advisor to new CEO, developed a new agency positioning on brand experience and led the consulting business. The new agency positioning and refined internal strategy processes, research and frameworks contributed to a 1,500% improvement in new business success. Additionally, Alan led strategy for the successful S&P Global pitch as they launched the company’s new intelligence software platform campaign resulting in significant lifts in familiarity and consideration among banking and finance service professionals. Additionally, Alan led engagements for a subscription media company to achieve customer acquisition targets of 300%+. He helped a global education company attain greater traction on internal projects and growth targets and a national battery brand to improve marketing ROI. 


Earlier, Alan founded Keen and served as its Managing Partner (2010–2015). Leading the 7th fastest growing company in NC (399th in U.S.), he directed operations in marketing, business development, back-office, built client delivery teams, and led customer assignments with transformational results. To give a few examples: He enabled a five-fold category growth for a major consumer brand; improved the value propositions and customer insights for a global $8B diversified manufacturer, resulting in two new business models (each $100MM+ in size), and the identification of $138MM in additional customer value; helped a global consumer-goods company with an 11-brand portfolio grow and attain savings by leading a marketing investment optimization, and subsequently save $30MM and attain a 5% incremental growth in revenue; and created and implemented sales strategies/processes that led to a $9MM sales pipeline of Fortune 1000 prospects. 


A published author in CMO.com, Economist.com, and Effie.org., Alan further evolved thought leadership by producing a video/podcast series with some of the world’s top marketing professionals and business leaders that reached (in partnership with Effie Worldwide) the industry’s most influential agency and marketing executives.

 

Alan earned a B.A. in Psychology, cum Laude, from North Carolina State University, and an MBA from the Kenan-Flagler Business School, The University of North Carolina.