TPC Growth exists to be the go-to resource for agencies of all sizes and disciplines to discover and reveal pathways to organic growth while changing the mindset of an industry from being RFP-obsessed, to being proactive, opportunistic and in-tune with existing client partners that view an agency as an investment in their own growth strategy.
In the agency world, we are a society of liberal arts majors and unable to rub two nickels together. Typically, we are trained to run business, not grow business. As account management we are taught to bend over backward for our clients, keep the business at all costs, and do what you must to maintain some semblance of client satisfaction.
Meanwhile, if employees are good at churning butter, they advance, and we put them in charge of all the butter-churners.
Now, when they reach the AD/VP level they are asked to run business, grow business, win business, manage for profit, grow people, etc. But we are not teaching them to do this.
We win an RFP after investing time and resource, we turn it over to more cost-efficient staff, we do good work (not great), it gets stale, we lose the business … and then we are pitching again, if you are not already in “RFP Mode” all the time.
You’ve done the hard part; you’ve won the account. The client has invested in your agency. Now let’s exude partnership and grow the business.
Let’s shift the paradigm.
TPC does not do “train-the-trainer” programs, alone. We conduct 3-6 month engagements in order to get immersed in the accounts we assist.
We sign 3-year non-competes to give every agency partner peace-of-mind that the business we support will remain their business, and the pathways create will remain uniquely theirs.
We are willing to invest in our agency partners by adjusting fees for 3 percent of the organic growth accomplished
Stop trying to up-sell your clients. Solve their problems and the business will take care of itself.
Would you ever drive a car and not check the gas? 96 percent of unhappy clients do not complain and 88 percent said they were happy with their agency right before they fired them.
Harvard Business Review
In our business, we give so much away … POVs, thought leadership, ideas, etc.
At TPC Growth, we help you organize your giving, so you are giving agency resources in a way that is designed to create ROI
We plan for our clients, so let's effectively plan for ourselves by evaluating Client and Category Landscape, conducting SWOT Analysis, Financial Goals and Identifying Pathways
A Simple Equation:
2) Understand you and your agency’s resources and capabilities.
3) Manage for GREAT results.
4) Be present.
5) Build trust and be able to transfer that trust.
6) Have patience.
7) Solve, DON’T SELL.
We delve into your stagnant, high-potential and challenging accounts and help create pathways to short-term and long-term, sustained organic growth. We help identify new opportunities, services or ideas for your existing clients. Are you giving too much away? Let's figure out how to get you paid for ALL the work you are doing.
We partner with your account leaders to identify and create strategies to solve and remove barriers that are inhibiting account growth, causing attrition or have the account in distress. Let us help you evaluate your client relationship to identify the best path forward and help in creating the ideal client.
Profitability and Cost Management (PCM) is at the core of enterprise performance management and represents the bottom line for every agency. From an account management standpoint, we assist in preserving and growing margins to ensure profitability by keeping your eye on the ball and continuously monitoring business processes
Not everyone is cut out to be the CEO, but they may have extreme value. We will evaluate areas for improvement, are they in the right role, and who could use help in developing an approach to account management that is growth-focused, not just farming the SOW.
What is in your agency's tool box? You could you be doing more for your clients. We help you evaluate all of the agency's supporting your client and identify areas where your skills may be better suited and prepare you for positioning your value to the client that leads to account growth
You do "A" for your client. Why not "B" and "C"? We will help you develop an approach that introduces new services to your client based on your existing scope of work, answering the question, "What's Next?" Let's lead your clients, not wait for the next assignment.